A successful GP clinic business plan has three key components:
- Financial projections for the present and future of the company.
- Marketing strategies.
- Administrative procedures.
The first component is crucial to general practice owners, because it provides information on how much money is necessary to start up and maintain a new or existing practice. This part also discusses revenue sources such as fees charged by other healthcare providers where there may be referral agreements with them, or from direct billing for services rendered to patients with private insurance coverage or a provincial health plan.
The second component, marketing strategies, is about how to promote the company and attract patients through word of mouth, social media campaigns, advertising in print or broadcast mediums as well as telephone directories. This section also helps with developing appropriate signage for the outside of the premises which includes contact information such as phone number(s) and email address(es). In addition, it suggests methods that make people aware of offers made by the practice such as discounts on services during slow periods to boost business when revenue from patient fees may be less than expected.
The final part, defines administrative procedures including hiring new staff members where human resource policies are necessary for keeping employees motivated while maintaining standards related to patient care delivery; according to professional practice management consultants, management strategies are established here too because this is the part where the business owner describes how he or she will make use of resources and resolve problems within the practice.
Other things you need to include in your business plan are given below.
Identify your target market
Without identifying who your target market is, you will have a difficult time reaching your desired outcome. This step is important because it allows you to focus on what area of medicine you would like to specialize in and limits the competition that you may face. For example, if you are planning to open a family clinic, then your target market would be families with children who need preventive care services. However, if you were planning to open a specialized clinic for cancer patients, your target market would be individuals who have been recently diagnosed with cancer and their families.
You must also take into consideration the size of your target market. If you are targeting a small niche market, then your business plan may require more specific details than if you were targeting a large general population.
Analyse the competition in that industry
If there is an abundance of GP clinics in the area you intend to open your one, then there is going to be stiff competition. In this case, you need to have a clear differentiation strategy in order to set yourself apart from the others. maciejko.eu